What Is It
Create content for your brand in a snap. Engage our comprehensive e-production suite – one of the largest in the region - and overcome the demanding work of composing quality catalog images faster, with ease.
DOWNLOAD ZPS INFORMATION DECK: FOR MY, SG, HK & TW
Who Is It For
- Sellers looking for the best quality catalog content creation for their e-commerce product listings
- Sellers seeking for creative content solutions tailored to brand’s needs
- For ZALORA and non-ZALORA* sellers
Note: currently available for MY and SG only.
Key Benefits
Quality Online Product Catalogue
Competitive Price
Use of Professional Models
Proven to Improve Sales
Simplify Operations
Customisable eProduction Services
Reports show that brands engaging with ZPS will strengthen average “Click Through Rate” and “Conversion Rate”. From model selection, product styling, image, and content consistency to local language engagement, all these elements are impactful to create an effective online catalog for the customers’ shopping experience.
ZPS client may only utilize or display the image on online platform(s) limited to it’s ‘brand.com’, brand’s social media, and e-commerce websites under the brand’s account (ie; ZALORA, LAZADA, Shopee, Tokopedia, Asos) worldwide.
Brands Before ZPS
CTR: 6.3%
CR: 0.7%
CTR: +2.3%
CR: +0.2%
Brands After ZPS
CTR: 8.6%
CR: 0.9%
Standard Services
Tap into one of the region’s largest eProduction suites and enjoy the benefits of effective product content at the lowest price . Let us do the hard work for you as we take the hassle out of sampling, content upload and even model casting, so that you can focus on growing your business.
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Apparel Photoshoot
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Give your products the finishing touches it deserves with our full suite of photography services, from sample handling, to photo retouching.
Service Includes:
- Sample Handling - Inbound and Outbound
- ZALORA’s choice of model
- Hair, make-up and styling for model
- Photography - Up to 4 angles of Front, Back, Detail and Full body shot following ZALORA standard guideline only
- Photo Retouching - Size cropping, background clean up, removing excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Unisex Apparel Photoshoot
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Service Includes:
- Samples Handling - Inbound and Outbound
- ZALORA's choice of male & female model
- Hair, make-up and styling for model
- Photography - Up to 4 angles of Front (with thumbnail), Back, Detail and Full body shot following ZALORA standard guideline only
- Photo Retouching - Size cropping, background clean up, removing excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Product Photoshoot
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Level up your product photography with our 360º offerings, from start to finish.
Service Includes:
- Samples Handling - Inbound and Outbound
- Photography - Up to 5 angles following ZALORA’s standard guideline only
- Photo Retouching - Size cropping, background clean up, removal of excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Product-on-model (POM) Photoshoot
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Lend accessories an “IRL” flair with stylised imagery and editorialised head-to-toe looks.
CR +25%
Our data shows product photography with models boosts customer confidence in the product sizing and will overall help increase conversion rate up to 25% vs SKUs without POM.Service Includes:
- Samples Handling - Inbound and Outbound
- ZALORA choice of model
- Photography - Only 1 image to supplement already existing product shots following ZALORA standard guideline only
- Photo Retouching - Size cropping, background clean up, removal of excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Videoshoot (with model)
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Highlight your assortments with captivating videography that brings your product to life.
CR +20%
Our data shows that overall, apparel videos help increase conversion rate up to 20% vs SKUs that don’t have video.Service Includes:
- Samples Handling - Inbound and Outbound
- ZALORA’s choice of model (for apparel only)
- Videography - 5 to 10 seconds video showcasing the apparel or product on model
- Video Editing - Cropping, frame cutting and minor light adjustment
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Videoshoot (without model)
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Let customers feel as if they are at the other end of the video, physically examining the product.
Service Includes:
- Samples Handling - Inbound and Outbound
- Videography - 5 to 10 seconds video showcasing the product only
- Video Editing - Cropping, frame cutting and minor light adjustment
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Image Retouching
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It’s all in the details. Let us (digitally) iron out those kinks with our retouching services.
Service Includes:
- Files Handling - Sorting of image files
- Photo Retouching - Image clean up, cropping and resizing, background removal, detail enhancement and colour correction
- Logo removal - If needed, logo must not overlap with the actual product image
- Up to 6 images per SKU
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Content Writing
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Complement your brand’s creative vision with compelling narratives to suit each and every product.
Service Includes:
- Samples/Files Handling - Inbound and Outbound, additional information file
- Content Writing - Point form product description in one language only
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Content Translation
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Expand and reach new target audiences with localised content tailored to various markets.
CR +15 to 30%
In HK and TW, content in Chinese helps to increase the click-through rate by 20-40% and conversion rate by 15-30% compared to those only in English.Package Includes:
- Samples/Files Handling - Inbound and Outbound, additional information file
- Content Translation - point form product description/ short sentences in more than one language (available in English, Chinese and Indonesian language)
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
Value-Added Creative Services
Customise with us! Choose from a wide variety of creative solutions from our 360º production hub to build your brand campaigns and tell your brand story.
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Themed Sets
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Service Includes:
- Samples Handling - Inbound and Outbound
- Themed Sets
- ZALORA’s choice of model
- Hair, makeup and styling for model
- Photography or videography
- Photo Retouching - Size cropping, background clean up, removal of excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Beauty Video (Tutorial & Try-ons)
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Service Includes:
- Samples Handling - Inbound and Outbound
- ZALORA’s choice of model
- Hair, makeup and styling for model
- Videography
- Video editing - Cropping, frame cutting and minor light adjustment
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Editorial / Campaign Shoots
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Service Includes:
- Samples Handling - Inbound and Outbound
- Conceptualization
- Hair, makeup and styling for model
- Photography & Videography (as required)
- Photo Retouching - Size cropping, background clean up, removal of excessive wrinkles, minor touch-up
Service Excludes: (For Out-Of-Studio Shoot)
- Venue
- Logistics
- External props
- Models
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Lookbook Shots
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Service Includes:
- Samples Handling - Inbound and Outbound
- Conceptualization
- ZALORA’s choice of model
- Hair, makeup and styling for model
- Photography
- Photo Retouching - Size cropping, background clean up, removal of excessive wrinkles, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Kids
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Service Includes:
- Samples Handling - Inbound and Outbound
- Photography or Videography
- ZALORA’s choice of kids model
- Hair, make-up and styling for model
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Flatlay
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Service Includes:
- Samples Handling - Inbound and Outbound
- Conceptualization
- Styling - Creative product placement
- Photography
- Photo Retouching - Size cropping, background clean up, minor touch-up
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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Studio Service for Editorial / Campaign Shoot
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Service Includes:
- Studio usage - Up to 6 hours
- ZALORA’s choice of model (for online usage only, for print - model is not included)
- Photography studio equipment
- Styling service
- Hair and makeup artist
- Makeup and tools
- Photography & videography (add-on)
- Images produced can be used for online and print
Service Excludes:
- External props
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
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On-Location / Out-of-Studio Service for Editorial & Campaign Shoot
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Service Includes:
- Photography studio equipment
- Styling service
- Hair and makeup artist
- Makeup and tools
- Photography & videography (add-on)
- Images produced can be used for online and print
Service Excludes:
- Venue
- Logistics
- External props
- Models
*Images and videos produced by ZPS are strictly for digital usage only and not for print unless stated.
TESTIMONIALS
Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.