ZAP: ZALORA Advertising Platform Banner
ZAP: ZALORA Advertising Platform Banner
ZAP: ZALORA Advertising Platform

Blur the lines between content creation and data science with ZALORA’s all-in-one marketing suite, a Marketing by GFG (MbG) product

ZALORA Advertising Platform (ZAP) is the 360 marketing solutions unit of Asia’s Online Fashion Destination, ZALORA. Powered by Marketing by GFG (MbG), the service encompasses a comprehensive marketing services suite, providing full funnel marketing solutions supported by our team of local experts with a data-driven mindset.

Expand your brand’s horizons with impactful marketing solutions and expansive reach across the whole customer journey on ZALORA’s sites, and beyond.


How Does It Work For Our Merchants’ Digital Performance Marketing Needs?

Brands seeking to grow their presence in the Southeast Asian region can be assured that ZALORA has strong regional reach through its local teams in each of its six markets (Singapore, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan).

How Does It Work For Our Merchants’ Digital Performance Marketing Needs?

Current marketing capabilities include:

  • Onsite Banners (Flagship Store, Category Homepages and Catalog Pages)
  • Sponsored Ads
  • CRM (Newsletter, Push Notification)
  • Influencer Management and PR
  • Offline Events
  • Social Media Placements
  • Video Ads
  • Programmatic Ads (Google Display Network)
  • Facebook Collaborative Ads (CPAS)
  • Affiliate Marketing

In addition, post-campaign customer insights and detailed performance reports allows for brands to make more informed marketing decisions.

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Tap Into ZAP

Tap Into ZAP

With an array of marketing solutions focused on enhancing brand partner growth and performance, ZAP harnesses ZALORA’s team of skilled marketing specialists whose expertise built the region’s most successful fashion e-commerce player.


Key Benefits


Warehousing and fullfillment

Expand Your Consumer Reach

Maximise your brands’ visibility at every part of the customer journey on ZALORA’s platform through highly scalable advertising formats, created to drive your desired sales & performance.

Multi-Platform E-Stores Management

Fashion-Focused Target Audience

Advertise on the platform where your target audiences are. Direct your advertising spending on our established, fast-growing lifestyle, and fashion-oriented audiences to maximise cost-savings and returns.


Campaigns, Pricing and Promotions

Seamless Customer Experience

Our scalable native advertising formats are embedded seamlessly in the ZALORA content to provide a non-disruptive customer experience. This ensures that the advertisements made are contextually relevant, improving both the customer experience and the value of your advertisements.

Customer Service

Total Control With Sponsored Ads

Own your premium digital shelf space by boosting your product listing to the most optimal first row positioning across Catalog Search and Category pages.

*The power of top online product position cannot be underestimated, providing boundless opportunities to capture the attention of your target audience and convert sales.

Every Year We Work With Over 200 Brands On Hundreds Of Campaigns Across The Region.

Discover some of our highlights.





Ready to take ZAP into action? Sign up now. Contact us for more information.


Get In Touch

Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.