What Is It
TRENDER Professional provides you with interactive dashboards of extensive data insights, allowing you to analyse your business on ZALORA. As a business intelligence platform, TRENDER Professional consists of a selection of modules like…
- Customer Insights
- Product Insights
- Traffic Insights
- Competitive Analysis
- Live Sales and Inventory Updates
… and many more.
New TRENDER modules and insights are always being worked on to bring you insightful data and help you make informed decisions for your business.
Envisioned with retail intelligence in mind, TRENDER is ZALORA’s latest analytics solution where fashion meets data. Powered by our team of in-house experts, brands can now fully benefit from ZALORA’s trade intel derived from more than 60 million visits per month. As one of the innovators of large-scale e-commerce in the region, ZALORA’s years’ worth of trade provides brands with a holistic view of the evolving retail landscape in Southeast Asia.
With a comprehensive database, we pride ourselves on having the largest number of highly qualified, fashion-focused, and purchase-intent audiences in Southeast Asia, making us perfectly positioned to predict fashion and lifestyle trends than anywhere else within the region. Given the intricacies of today’s retail climate, we believe that it is through such transactional data, businesses can best meet a consumer’s ever-changing needs.
TRENDER Professional is a self-service business intelligence platform where brands can draw on ZALORA’s extensive data ecosystem & gain insights into transactional, browsing and customer data. One can also take advantage of ZALORA’s benchmark data and compare their performance with over 9,000 local and global brands. Brands can upgrade their subscription plan to gain access to more features such as data extraction, API integration, and the ability to fully edit their own dashboard.
By providing more visibility and insight into their products and audience, TRENDER enables brands to drive their businesses strategy, not just on ZALORA, but throughout all sales channels from design to delivery.
Who Is It For
Brands like yourself who are keen on using advanced data analytics and visualisations to achieve growth and strategic targets through insightful data, as well as to identify and meet your consumers’ needs.
Compare Against Market Benchmark
Know where your brand’s position in the competitive landscape
Insights On Trending Product Assortments & Pricing
Know what to stock and how much to sell for
Elevate Design Intelligence
Know what consumers are looking for
Explore Geographical Segmentation
Know where the demand is coming from
Understand Customer Buying Behaviour
Know which products consumers are buying
Deep Dive Into Customer Portfolio
Know who is buying your products
- Analyze customer demographic
- Segments/ Trends and purchasing behavior
- Track marketing metrics
- Evaluate conversion rate, page views
- Understand product attributes
- Top selling products, season assortment
- Sub categories purchased together
- Price bands purchased
- Monitor sub category rank position
- Understand market trend
Ratings & Reviews
- Analyse top and bottom rated products
- Understand customers’ reviews
Return Rate Insights
- Analyze reasons for return
- Monitor most-returned products
- Monitor Stock quantities at SKU and size level
- Full visibility over closing stock, STR, cover days, low performers and OOS
Daily/ Live Sales
- Monitor daily/hourly sales, orders, markdowns, basket value and more
- Visualize daily traffic and intent at category and subcategory level
- Access and download raw data about stock at SKU simple (size) level
- Monitor campaign sales on a daily basis
- Understand campaign performances
- Compare campaigns with each other and against no-campaign periods
Sign Up For A FREE TRIAL!
Access to sales, key product, inventory, competitor & customer insights. Empower your team with leading industry data right at your fingertips.
FIND OUT MORE ABOUT OUR
Have a question, or simply wish to contact us?
Begin your digital retail journey here, and let us help you connect your business to the limitless world of shopping possibilities.