I have been with ZALORA for 7 years now, and I manage Production and the ZALORA e-Production Services. We provide our partners with top-notch catalog photography, video, and product content creation—all at a competitive price.

Production is always a creative and dynamic space. Our team handles photoshoots, retouches images, and crafts product descriptions for each SKU before they go live on the catalog. We aim to bridge the gap of online shopping by giving customers all the info they need before they make a purchase.

We’re committed to excellence in everything we do. The real challenge is making sure we consistently deliver on-brand experiences to our customers, all while keeping up with high production demands.

However, working in Production is always exciting! I love the warm and supportive environment here.

Probably setting up livestream services as it gained popularity in Indonesia. It was a completely new ground for us, and it took a lot of exploration and trial and error to get it right.

Definitely the team :) They always have each other's backs and are quick to find solutions when challenges come up.

In our retouching process, the Digital Imaging team now uses AI-integrated tools. This helps us achieve the best possible results in the images we process, ensuring that consumers receive the intended message with exceptional accuracy.

The more we value things outside our control, the less control we have.