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NOVEMBER 16-30, 2020
Challenge
PUMA wanted to launch their new Provoke XT collection with maximum exposure on ZALORA across ID, PH, MY & SG.
Solution
PUMA utilized ZALORA’s 360 digital marketing solutions; which included onsite banners, EDMs, organic social postings & performance marketing ads. The goal was to reach as many people and create awareness of the launch.
Results
Sales uplift of 600% after the campaign 3.5M impressions onsite 165k newsletter impressions 109k social media impressions 4M performance marketing ad impressions
600%
Total Sales Uplift after the campaign
3.5M
Impression on Site
165K
Newsletter Impressions
109K
Social Media Impressions
4M
Performance Marketing Ad Impressions
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