MAY 22-29, 2020

Challenge

Nike was keen on innovating new sales channels and mediums in order to create more awareness for their Sports Bra & Tights line. They wanted to create a space with strong content and educational information to help consumers identify and purchase their Nike sports bra & tights. They hence picked ZALORA’s platform, as they saw the ability to bring more awareness and exposure to their women’s collection, specifically for sports bra & tights products, while tapping on a new database at the same time.

Solution

Nike tapped on to the ZAP standard packages to launch the campaign which included on-site banners, CRM, social media channels and a curated static page to host the Nike Sports Bra & Tights finder.